Social Networks for Business

The Wall Street Journal interviewed Jerry Sheer, CEO of Sparta Social Networks, in this article (subscription required) Unfortunately, neither the reporter nor the interviewee really made the case for social networks as a profit-increasing tool.  …
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Nike Strategy: The Trial and Error Economy

Nike has implemented a major change in strategy, according to an interesting article in Forbes Magazine. The company had previously advertised with a mass market focus.  Its "swoosh" logo was everywhere, as was it’s great …
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How to Prepare for Recession

The Wall Street Journal’s survey of economists (subscription required) shows a sharp rise in the probability of recession. I’m not quite a pessimistic as the panelists, but I agree that there’s a significant chance of …
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