Innovation by Collaborating with Your Customers

Last year the business strategy segment of the Businomics Audio Magazine featured a segment on “Business Uses for Web 2.0: How Companies Can Help Their Customers and Their Employees While Cutting Costs” (Transcript available for free).

Now McKinsey Quarterly features an article describing the same thing, highlighting some of the hurdles and issues involved.

There are some very powerful tools for improving your products and services, based on Web 2.0 tools.  It’s no longer just about finding dates for Saturday night; it’s about business process improvement.