Nike Strategy: The Trial and Error Economy

Nike has implemented a major change in strategy, according to an interesting article in Forbes Magazine. The company had previously advertised with a mass market focus.  Its "swoosh" logo was everywhere, as was it’s great …
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Starbucks Strategy: Trial and Error at the Beginning

Starbucks began with a willingness to experiment, according to Taylor Clark’s new book, Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture.  The book begins with a story from when the company had only …
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